We’re Not Really Strangers X planned Parenthood.
Better Health Starts With You
Key Findings:
Many women don’t know when to schedule their first Pap smear. They trust friends and family who they can be conversational with to discuss the topic.
Objective:
To raise awareness about the importance of Pap smears and cervical cancer by encouraging individuals to prioritize preventative measures and engage in women’s health conversations.
Key Message:
Women feel empowered and driven to learn more about their health and take action. They understand the importance of Pap smears and preventing cervical cancer.
deck.
Out of Home.
Instagram.
Challenge:
Pap Smears and cervical cancer don‘t have enough awareness. Due to the lack of conversation, women are not receiving adequate information to make important health decisions.
Solution:
Use We’re Not Really Strangers (WNRS)* to communicate with the target in a way they are comfortable and familiar with. Leverage WNRS’s ability to spark conversation and raise awareness of different topics that are important but not regularly discussed or adequately understood.
*WNRS is a purpose driven card game and movement about empowering meaningful connections. The questions allow you to “deepen your existing relationships and create new ones” (WNRS website).
Strategy | Emma Lynch, Sydney Dao, Marianna Torres, Mary Sheedy, and Sylvia Li
Art Direction | Emma Lynch
Copywriting | Emma Lynch
