Sunbum.
Out of Home.
Smells Like Summer
Idea: Smells Like Summer promotes SunBum as an essential part of daily skincare, offering a pleasant coconut scent and nostalgic reminder of summer to encourage daily use.
Challenge: Convince consumers that using face sunscreen is just as important in the winter as it is in the summer.
Insight: Consumers are more inclined to use a product daily that has a pleasant scent and provides them with positive, nostalgic memories.
Instagram.
Strategy | Avishi Rajgarhia
Art direction | Emma Lynch, Emma Hill
Copywriting | Emma Lynch, Emma Hill