Rao’s.
Branding and Package Design
Challenge: Rao’s is a long-term trusted brand with a number of brand loyalists from varying audiences. Consumers know of Rao’s as a clean-ingredient brand with flavorful, well-sourced products. Although, their branding lacks modernity.
Idea: Reposition Rao’s as a more modern and progressive brand with enhanced typography and visuals to differentiate them from previous branding and competitors.
